Lead Generation · Sales and Marketing Teams

AI Agent for B2B Lead Enrichment from Google Search to Sheets

Monitor targeted Google searches, check each lead's site for Contact and About pages, create enriched lead profiles with LinkedIn data, log results to Google Sheets, and notify stakeholders when new leads are saved.

How it works
1 Step
Search & filter
2 Step
Analyze & enrich
3 Step
Merge & store
Monitors targeted Google queries and removes directory results to focus on relevant company sites.

Overview

Three sentences about end-to-end capability and benefits.

The AI agent automates B2B lead enrichment by executing targeted Google searches and filtering out directories. It analyzes each lead's homepage to identify Contact, About, Careers pages and social profiles, then enriches data with LinkedIn details. It merges all sources into a clean profile and saves the complete record to Google Sheets for outreach teams.


Capabilities

What B2B Lead Enrichment AI Agent does

Automates discovery, enrichment, and logging of high-value leads across the web.

01

Search and filter Google results to exclude directories and junk links.

02

Visit each lead's homepage to locate Contact, About, and Careers pages.

03

Extract emails and phone numbers from Contact pages when available.

04

Scrape LinkedIn profiles to capture Company Size, Industry, and Headquarters location.

05

Merge data from sources into a unified lead profile.

06

Save the enriched profile to Google Sheets in a single row.

Why you should use B2B Lead Enrichment AI Agent

This AI agent tackles messy, manual lead gathering by automating search, extraction, and logging in a single, auditable workflow.

Before
Low-value search results from broad queries slow you down.
Emails and phones are often buried behind forms or on scattered pages.
Data from different sources uses inconsistent formats.
Manual data consolidation creates delays before outreach.
Key company signals (size, HQ, industry) are missing or outdated.
After
Enriched profiles with emails, phones, company size, HQ, and industry in one place.
Faster go-to-market with direct saves to Google Sheets.
Consistent data structure across all leads.
Clear audit trails showing sources used for each data point.
Improved outreach readiness with complete, actionable profiles.
Process

How it works

A simple 3-step process anyone can follow.

Step 01

Search & filter

Monitors targeted Google queries and removes directory results to focus on relevant company sites.

Step 02

Analyze & enrich

Visits each lead's homepage to identify Contact, About, and Careers pages and enriches data with AI from LinkedIn.

Step 03

Merge & store

Combines all sources into a single profile and writes the result to Google Sheets.


Example

Example workflow

A realistic run showing task, time, and outcome.

Scenario: Build a list of 50 marketing agencies in Toronto. Time: 10–15 minutes. Outcome: A Google Sheet with 50 rows detailing Company Name, Emails, Phone, Website, Industry, Employee count, and LinkedIn data.

Lead Generation Serper.devScraperAPIGoogle Gemini (or OpenAI)Google Sheets AI Agent flow

Audience

Who can benefit

Roles that gain faster, richer lead data for outreach.

✍️ Sales and BD teams

Need fresh, actionable prospects with verified contact details.

💼 Marketing managers

Build targeted prospect lists for campaigns and messaging.

🧠 Growth teams

Accelerate pipeline with reliable enrichment data.

Data analysts

Source consistent data for downstream enrichment and analytics.

🎯 Agency founders

Quickly identify target segments and potential clients.

📋 Operations managers

Streamline lead intake and CRM population.

Integrations

Tools that power the AI agent's data movement and analysis.

Serper.dev

Performs targeted Google searches and returns results for evaluation.

ScraperAPI

Circumvents bot detection when visiting company websites and LinkedIn pages.

Google Gemini (or OpenAI)

Provides AI analysis to extract contacts, company details, and notes from HTML.

Google Sheets

Writes each enriched lead as a row and maintains headers for consistency.

Applications

Best use cases

Concrete scenarios where this AI agent shines.

Assembling a local agency outreach list (e.g., Marketing Agencies in Toronto) with full contact data.
Building a regional SaaS vendor lead file with company size and HQ data.
Enriching professional services firms’ prospect lists for targeted campaigns.
Populating CRM-ready leads by exporting to Sheets for SDR review.
Auditing data sources for compliance and traceability in outreach workflows.
Creating multi-city prospect lists with consistent field mappings.

FAQ

FAQ

Common questions and practical answers about using the AI agent.

The AI agent combines data from multiple sources and validates against reliable signals where available. It extracts emails, phones, and LinkedIn details and stores them with source attribution. If a data point is missing or ambiguous, the agent flags the record for manual review. You can review and correct any field within Google Sheets. Regular re-run cycles can refresh data as profiles evolve.

Yes. You configures the initial search query and target regions in the Edit Fields node. The AI agent uses those inputs to drive subsequent page visits and extractions. You can adjust queries to broaden or narrow the scope and adapt to different niches. Changes apply on the next run without modifying code.

The agent checks for duplicates by comparing company names and websites before adding records to Sheets. It preserves the most recent data points and timestamps each entry. If a duplicate is detected, the record is updated rather than duplicated. You can enable a review step to confirm changes before final write.

The AI agent operates on public-facing data sources and standard lead enrichment practices. It does not store sensitive information outside the configured Google Sheet and includes source attribution for traceability. It is designed for compliance within typical B2B outreach scenarios, but users should align usage with their regional privacy policies and laws.

Create a sheet with the headers required in Row 1 and connect the Google Sheets node to that file. The agent writes a row per lead with fields like Company Name, Linked Summary, employee count, industry, Emails, Phone, and Website. If needed, you can adjust header mappings to match your CRM schema. The setup steps in the workflow guide cover the exact steps and field mappings.

The agent supports branching enrichment: if a Contact page exists it performs deeper extraction; if a LinkedIn profile is found it augments with company size and HQ data. For complex sites, you can run a secondary pass or flag the lead for manual verification. The process remains auditable, and all steps are logged for review.

The current implementation writes to Google Sheets for simplicity and collaboration. The architecture supports extension to export to CSV, a CRM API, or a database with additional connectors. You would add or configure a sink node to route the enriched profiles to your chosen destination. If you need this, it can be planned as an enhancement.


AI Agent for B2B Lead Enrichment from Google Search to Sheets

Monitor targeted Google searches, check each lead's site for Contact and About pages, create enriched lead profiles with LinkedIn data, log results to Google Sheets, and notify stakeholders when new leads are saved.

Use this template → Read the docs