Books the second visit while the first one is still fresh, tracks the days left, and makes the membership offer before the pass quietly expires.
An AI agent for yoga intro offers follows a new student through the trial period: it checks in after the first class, books the second one, notices when somebody stops coming, and asks about the membership while the pass is still live. Studios tend to think of the intro offer as a thirty-day window that gets decided at the end of it, and build a single conversion email for day twenty-eight. The data inside most studios says something different. The students who convert are overwhelmingly the ones who came back within a week of their first class. The ones who came once and then let three weeks pass are effectively gone by day ten, and the day-twenty-eight email is being sent to people who stopped thinking about the studio a fortnight earlier.
Works the trial as a sequence of visits rather than a countdown to a sales email.
Messages the new student after the first class and offers two specific classes for the next visit
Books the second visit directly from the reply, without sending anyone to an app
Notices when a student has not been back for several days and reaches out while the pass is live
Tracks how many days and visits are left and says so plainly rather than hinting
Makes the membership offer after the visit where the student is most likely to say yes
Flags students who came several times and still did not convert, so you can call them yourself
The intro offer is usually the single largest marketing cost a studio carries, because it is sold below cost on purpose. That only works if a decent share of the people who buy it become members, and the thing that most reliably predicts conversion is not the number of days used but whether the second visit happened soon after the first. Studios rarely work that window, not because they do not know it matters, but because chasing every new student personally in the days after their first class is a job nobody has time for during a teaching week. It is also the kind of follow-up that has to feel like a studio remembering you, not a marketing sequence.
A simple three-step flow across the life of the pass.
After the first class is marked attended, the agent messages the student, asks how it went, and offers two specific classes that suit what they just did.
It books each next visit from the reply and watches the gap since the last class, reaching out when a student stalls rather than waiting for the pass to run down.
Once the student has built a pattern, the agent makes the membership offer with the numbers spelled out, and hands you anyone who wants to talk it through.
A realistic first fortnight on a thirty-day intro pass.
Scenario: a studio selling around thirty intro passes a month was contacting those students once, by email, on day twenty-eight. A new student takes Slow Flow on a Wednesday evening. On Thursday morning the agent messages her: hope the first one went well, Sunday 10am Slow Flow and Tuesday 6:30 Gentle both have space, want either? She takes Sunday and is booked in the reply. She comes Sunday, then nothing for five days. On the sixth day the agent messages again — it has been a week, here is what is on this weekend, twenty-one days left on the pass. She books Saturday. After that class, three visits into a fortnight, she gets the membership message with the actual arithmetic: unlimited monthly costs less than the eight drop-ins she is on pace for. She asks about freezing over the holidays, and that thread goes to the owner.
Studios whose growth depends on trial conversion.
You cannot personally follow up thirty new students a month while teaching a full schedule.
The offer is sold below cost, so conversion rate is the number that decides whether it is marketing or a loss.
Replaces a spreadsheet of who has come how many times with a sequence that runs itself.
Early on, every trial matters more, and there is least staff time available to chase them.
Paid acquisition only pays back at the membership, so the gap between visit one and visit two is where the ad spend is won or lost.
Arrive at the membership conversation with a student who has already been told the numbers.
Reads attendance and pass status from the systems you already run.
Supplies attendance records, pass expiry dates and remaining credits, and takes the bookings.
An alternative system of record for studios running Arketa.
Carries the follow-up conversation, since replies are what turn a check-in into a booking.
Starts the membership when a student accepts, without waiting for a visit to the desk.
Sends the longer membership breakdown where the numbers read better than in a text.
Tracks second-visit rate by intake week, which is the number this whole sequence turns on.
The moments in a trial where a message changes the outcome.
Questions about automating a conversation that needs to feel personal.
An AI agent for yoga intro offers follows a new student through the trial period: it checks in after the first class, books the second one, notices when somebody stops coming, and asks about the membership while the pass is still live. It works the second visit rather than the expiry date.
It can, if the messages are written like a marketing sequence. The ones that work read like the studio noticed — they name the class the student actually took, suggest a specific next class rather than the whole schedule, and stop when somebody asks them to. That is a copywriting decision more than a technology one, and it is worth spending time on.
After a visit, once the student has been at least two or three times, rather than on a fixed day of the pass. A message that arrives the evening after a good class converts noticeably better than the same message on day twenty-eight to somebody who last came a fortnight ago.
The agent treats that as its own case, because someone who bought online and has not attended needs a different message from someone mid-pass. Usually it is one nudge with two specific beginner-friendly classes and an offer to answer questions, rather than a countdown.
Not with any certainty, and it should not pretend to. What it can do is act on the gap: a student who has not been for five days gets a different message from one who came yesterday. Anyone who replies that they are travelling or injured is taken out of the sequence rather than chased.
It can start the membership where you allow that, and it can also stop at the point of interest and hand over. Studios selling higher-priced unlimited memberships often prefer the second, because the conversation about freezing, minimum terms and class caps is worth having with a person.
Stating plainly how many days are left is generally received better than the alternative, which is a student discovering the pass expired with visits unused. What reads as pushy is repetition — the same countdown three times in a week — so the sequence should reference the expiry once or twice, not continuously.
Books the second visit while the first one is still fresh, tracks the days left, and makes the membership offer before the pass quietly expires.