Market Research · Marketing Operations

AI Agent for Brand Visibility and Sentiment Across AI Tools

Monitor prompts across OpenAI, Perplexity, and ChatGPT web actor, log results to Google Sheets, and run sentiment and brand-hierarchy analysis to produce an auditable brand-visibility report.

How it works
1 Step
Trigger and Input
2 Step
Dispatch to Tools
3 Step
Normalize, Analyze, and Log
A Manual Trigger starts the AI agent; prompts are read from Google Sheets (or a manual input path).

Overview

p

This AI agent audits your brand's visibility across multiple AI models and logs findings to Google Sheets. It sends the same prompt to OpenAI, Perplexity, and optionally a ChatGPT web actor, normalizes responses, and extracts citations. An LLM-powered sentiment pass categorizes polarity, emotion, and brand hierarchy, creating a repeatable AI-visibility report for marketing and comms teams.


Capabilities

What Brand Visibility AI Agent does

p

01

Send the same prompt to OpenAI, Perplexity, and optional ChatGPT web actor.

02

Normalize responses into a unified schema.

03

Extract and attach citations where available.

04

Run sentiment and emotion analysis to classify responses.

05

Identify and map the brand hierarchy across responses.

06

Append the consolidated record to the Output Google Sheet.

Why you should use Brand Visibility AI Agent

before → Inconsistent brand mentions across models; scattered data with no normalization; manual, error-prone log processes in sheets; missing or inconsistent citations; uncertain sentiment and brand-hierarchy signals. after → Consistent brand mentions across tools; unified, normalized data with citations; automated logging to Google Sheets; clear polarity, emotion, and brand hierarchy; auditable, repeatable AI visibility reports.

Before
Inconsistent brand mentions across models
Scattered data with no normalization
Manual, error-prone log processes in sheets
Missing or inconsistent citations
Uncertain sentiment and brand-hierarchy signals
After
Consistent brand mentions across tools
Unified, normalized data with citations
Automated logging to Google Sheets
Clear polarity, emotion, and brand hierarchy
Auditable, repeatable AI visibility reports
Process

How it works

p

Step 01

Trigger and Input

A Manual Trigger starts the AI agent; prompts are read from Google Sheets (or a manual input path).

Step 02

Dispatch to Tools

The same prompt is sent to OpenAI (API), Perplexity (API), and optionally the ChatGPT web actor.

Step 03

Normalize, Analyze, and Log

Responses are normalized into a unified schema, analyzed for sentiment and brand hierarchy, and appended to the Output sheet.


Example

Example workflow

p

Scenario: A marketing team runs a weekly audit of brand visibility across OpenAI and Perplexity with 20 prompts. Time: about 30 minutes. Outcome: a Google Sheet with per-prompt LLM, response, brand mentioned flag, brand hierarchy, polarity, emotion, and sources.

Market Research Google SheetsOpenAI APIPerplexity APIAPIfy (ChatGPT web actor) AI Agent flow

Audience

Who can benefit

p

✍️ Marketing Operations

Needs consistent, auditable data on how the brand appears across AI tools.

💼 Brand Management

Wants clear sentiment signals and brand-hierarchy context to guide messaging.

🧠 Comms Team

Requires comparable responses to craft external statements.

Analytics/Insights

Needs structured data for dashboards and reporting.

🎯 Agency Partners

Need alignment on how different models represent the brand.

📋 Product Marketing

Wants repeatable audits to track impact of campaigns on AI visibility.

Integrations

p

Google Sheets

Stores prompts and results; provides input and output tabs for the agent.

OpenAI API

Fetches baseline model answers for each prompt.

Perplexity API

Retrieves model answers with citations for comparison.

APIfy (ChatGPT web actor)

Optionally scrapes a ChatGPT web response for inclusion.

Applications

Best use cases

p

Weekly brand visibility audits across multiple AI models.
Competitor benchmarking of brand mentions across tools.
Cross-model sentiment tracking for campaigns and launches.
Brand-hierarchy mapping across sources for messaging guidance.
Automated AI-visibility reports to stakeholders.
Historical trend analysis and BI-ready exports.

FAQ

FAQ

p

The agent logs the Prompt, LLM used, Response text, a Brand mentioned flag, Brand Hierarchy, Basic Polarity, Emotion Category, and Source citations when available. This data is appended to the Output Google Sheet and can be re-exported. The log is designed to be auditable and repeatable for ongoing audits.

A dedicated LLM-powered sentiment pass analyzes each response to assign polarity (Positive/Neutral/Negative) and an emotion category (Joy, Sadness, Anger, Fear, Disgust, Surprise). It also extracts a brand-hierarchy sequence where present. The results are stored alongside the original response for context.

OpenAI API and Perplexity API are included by default. You may optionally enable a ChatGPT web actor path. You can replace or expand models by duplicating the request→map→append pattern within the workflow.

Disable the APIfy path in the agent configuration. The workflow will continue to fetch results from OpenAI and Perplexity, with citations and sentiment analysis applied to those responses only.

API keys are stored and accessed through the connected integration setup within your n8n environment. Follow your organization’s security policies for key management. The agent does not expose keys beyond the configured integrations, and access is governed by your Google Sheets and n8n permissions.

Yes. The agent supports replacing the Manual Trigger with a webhook or schedule trigger to run audits automatically. This enables regular, hands-off visibility reporting.

The hierarchy is derived from the brand mentions detected in responses, mapped as a directed path such as Brand > Sub-brand > Line. The path is captured when available and stored for review alongside sentiment and source data.


AI Agent for Brand Visibility and Sentiment Across AI Tools

Monitor prompts across OpenAI, Perplexity, and ChatGPT web actor, log results to Google Sheets, and run sentiment and brand-hierarchy analysis to produce an auditable brand-visibility report.

Use this template → Read the docs